If there is one point about the new marketing that produces the greatest pushback, it’s the idea that it is as important to gather your faithful as it is to be on the front page of the New York Times. The era of the blockbuster media hit is over, and even if you get it, it’s not gonna do you that much good.

Seth Godin today points to this fantastic blog post that makes the point quite powerfully.

Have you gathered your group’s 1000 true fans?