Looks Matter

“Tell me something i don’t already know,” you might answer.

I’m not talking about dating, however. I’m talking website design.

A study released just this week found that page design can have a dramatic effect not only on how much of your content people read, but how positively they perceive your content overall.

It’s kind of sad that one area more or less universally ignored by nonprofits is user testing. User experience is not rocket science, but it’s equally not dead simple.

Yes by all means get the words right (I am after all in the words business). But make durn sure you get the look right, too.