parlez-vous wonk?

There is no such thing as too many reminders that your donors do not speak the same language as your program staff.

As this post from Content Marketing Institute reminds, jargon is a universal disease. It makes insiders feel smart and “in the know.” Problem is, it is just irritating gobbledygook to everyday folk.

Here’s just one case in point. In conservation circles, “biodiversity” is an everyday word. It is 100% meaningless outside the bubble of conservation biology nerds for whom we raise money.

Speak the language of your audience. Speak the language of your audience. Speak the language of your audience.

N’est-ce pas?