The Missing Middle Part Two: 2018
Middle Donors: What’s New? What’s Not? What’s Next?

Find out how middle donor fundraising has evolved since our last study in 2014. You’ll learn what’s new, what’s not and what’s next from a slew of practitioners who have been pioneering middle donor fundraising. Their insights plus data from organizations including the ACLU, Amnesty International, EDF, Friends of the Earth, Food & Water Watch, Human Rights Campaign, MercyCorps, Save the Children and more.

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Inside Out Fundraising: How to Create a Culture of Philanthropy by Treating Systems Instead of Symptoms

Based on decades of work with front line fundraisers and a survey of 300 development heads, communications directors, vice presidents, CEOs, consultants and other senior non profit stakeholders, we’ve identified five primary points of intervention for identifying problems and moving toward change.

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How To Treat Mid-Level Donors Like Major Donors Without Breaking the Bank: Affordable Mid-Level Donor Stewardship Ideas

A follow up to the well-received Missing Middle study, this easy-to-follow primer is filled with ideas for how to cultivate mid-level donors without breaking the bank.

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The Missing Middle: Neglecting Middle Donors Is Costing You Millions

“At last! A detailed look at an essential element in any fundraising program—mid-level giving. It’s one of those buzzwords where lots of fundraisers talk about it, few understand it, and even fewer know how to begin. This study is welcome and long-overdue.” — Roger Craver, The Agitator Download the report and learn best practices from 27 experts and organizations. You’ll also get a 30-day plan to jumpstart your own success.

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Lisa Simpson for Nonprofits: What Science Can Teach You About Fundraising, Marketing and Making Social Change

You might not be in a chemistry lab on a daily basis but scientific principles matter more than you might think – and as nonprofit marketers, fundraisers and social change makers you should take note. We’re not talking about knowing the ins and outs of the Hadron collider and how and why it accelerates particles. We’re talking about understanding the science of human behavior so we can better influence that behavior.

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Homer Simpson for Nonprofits: The Truth about How People Really Think and What It Means for Promoting Your Cause

Pop quiz: What do the following three messages have in common?
* Frances Osborne’s The Bolter is an Oprah Winfrey Book Club selection. Buy it now.
* 75% of guests who stay in this hotel reuse their towels. Join them and reuse your towel to help save the environment.
* Any money you donate will go to Rokia, a seven-year-old girl who lives in Mali, Africa.

The answer? They all use principles of behavioral economics to influence their audience’s decisions. And you can too.

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The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors

In the fall of 2007, Sea Change Strategies, Convio, and Edge Research launched a national study of the online behaviors and attitudes of “wired wealthy” donors to nonprofits.

We hope that this study will open the conversation with, and among, the philanthropy community on how best to employ the Internet to foster a richer and more satisfying giving relationship between organizations and their supporters.

download Download The Wired Wealthy study here.


Alia’s passion project is all about starting a revolution of people who are prioritizing deep friendship in their lives. In Spring of 2013, she and her Lifeboat partner Tim published the first ever State of Friendship in America report with the remarkable help of Mark Rovner and the smart folks at Edge Research.

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