The price of love is…hate?

Once upon a time we had a client who was allergic to criticism, any criticism. We first learned this after launching a very successful email appeal, only to be called on the carpet because they had received two, count them two, complaint emails. That was out of a quarter million people who received it.

We’ve said this 100 different ways – all good brands polarize. If you want to be loved, you have to be willing to be hated.

No one says this better than Seth.