I hate to promote the Washington Post given their closet right-wing editorial leanings, but this article on online PR is an important glimpse at the state of the craft.
Mark is founder and CEO of Sea Change Strategies.
Mark’s work shakes up and redefines the status quo. His landmark “Socially Engaged Internet Users” study (1999) was the first benchmark in the field of online fundraising. Less than a decade later, Mark’s “Wired Wealthy” study uncovered for the first time the online habits and preferences of middle tier and major givers.
In his best-selling book Tribes, Seth Godin called Mark a “fundraising heretic” and a leader in the field of non-profit communications. Mark’s short essay, “Timeless,” appears in a 2009 Seth Godin e-book compilation of thought leaders in public communications.