OK, first.

Dont you think it’s a little uncreative that the Convio-GA merged entity will be called Convio? No one can even pronouce it right. (It’s con-VEEE-o.)

And the perfect combo name would of course be….ConGA! Tagline: the rhythm of a new generation.

But we digress.

Convio has always been ahead of the pack when it comes to fundraising analytics, and their new benchmarks paper is simply awesome.

In a world where “best practices” usually mean “what everyone else is doing whether it works or not,” this guide is manna.