I am guessing you are a good gift giver. And as any good gift giver knows, a good gift is one your recipient values, not one you think you’d like yourself. And that has gotten in the way of tribute/charity gifts — I don’t know what charity my sister or my cousin likes, and therefore I am likely to engage in philanthro-narcissism — making a tribute gift to the cause I like.
That’s about to change, thanks to Katya Andresen and her homies over at Network for Good. Today they introduce a wicked cool thing called a “Good Card.” In essence it’s a charitable debit card that your recipient can use to make a donation to any of, oh, a million causes in the Network for Good database. The card looks cool, can be bought in any denomination, and can be personalized.