If you have not visited the My Starbucks Idea yet, you are missing out on one of the most effective feedback communities out there.

Here are some of the things that make it worthy of study and emulation:

  • It’s simple. Navigation is super-easy and straightforward.
  • It’s authentic. There is no spin, and no attemption to hide criticism or complaints.
  • It’s accountable. Starbucks staff are all over the site, commenting on ideas, listening, adding their own thoughts.
  • It works! One has the sense that Starbucks is hearing their customers’ unfiltered voice and taking action. very empowering!

This is a must-visit!