A riddle: What won’t raise money today but will tomorrow?

Good news!

This week has been one wild ride. And with lots of good news bubbling up in progressive circles, it reminded me how important it is for us to celebrate victories and good news with our donors. Have you  given your donors a virtual high five lately?

Sharing good news might not raise money now (any fundraiser worth his or her salt knows that threat and true urgency is where the immediate money come from). But sharing good news today can help establish the credibility, trust and rapport needed between your organization and your donors when the threat is high and the time to ask is on.

So stop shying away from celebrating. Pop the bubbly, do a group happy dance, and get your celebration on with your donors.