Giving makes us feel good. Frankly if it didn’t, we wouldnt do it, or we’d do it a whole lot less.
A tempest is brewing in the philanthropy teapot over the RED campaign, which according to Ad Age has yielded a relatively modest $18 million for AIDS and other third world scourges. On the other hand it has been a marketing bonanza for GAP and other RED marketers, who have spent many times $18 million to promote thier newfound public spiritedness.
You have to laugh at the backlash site, BuyLessCrap.org, whose tagline is “Shopping is not the Solution.” There’s at least a grain of truth there. maybe more.
I am somewhere in the middle on this. But here’s my worry — if we give because of the endorphin rush, and we get the same endorphin rush from buying a RED ipod (even though maybe two bucks gos to the charity), have we devalued the value of giving?
Do you know what I am trying to say?