Leah at the Monterey Bay Aquarium shared with us
Amazon’s automated response to her action demanding
they stop selling shark fin soup from their website.

Someone on the email string commented, “They have the
nicest way of saying ‘kiss my a$$,’ don’t they?”

This is a great lesson in how automated messages
backfire. If you’ve received an automated message that
made your wonder, “What the hell were they thinking?”
share it with us.

Subject: Your Amazon.com inquiry

Greetings from Amazon.com.

Thank you for writing to us with your comments
regarding the sale of shark fin soup on our web site.

We have great respect for your concerns. One of our
goals as an online retailer is to offer our customers the ability
to purchase a wide variety of products on our site. It is
unfortunate but inevitable that some of our customers may find a few
of these items objectionable.

Please note that the items in our Gourmet store are
offered by third-party merchants — they are not sold directly by
Amazon.com. Some of these particular listings are now no longer
available for sale on our site.

We always value customer feedback, and we have passed
along your desire that we exclude items of this sort from our
site. Thank you again for taking the time to contact us at Amazon.com.

Sincerely,

Customer Service
Amazon.com
http://www.amazon.com/

Please note: this e-mail was sent from a notification-only address that cannot accept incoming e-mail. Please do not reply to this message.

Leadership