And so it begins — year-end fundraising

Now is the time to ask. Nearly 60-70% of all online revenue will come in during December, most during the last week of the year.

Hopefully, you’ve spent 2015 cultivating your donors, learning more about them, segmenting them, testing high-yield experiments, and creating a great experience for them.

If not, you might still hit your goal by asking and asking and asking.

There is more than one way to hit the finish line. But I’d rather do it by creating relationships vs. burning them.