Your attention is the most precious thing you can give to your mid-level donors.
We get asked a lot what kinds of things to offer middle givers to bond them to your organization. Special events? Gifts? Knickknacks? Food?
Well yes, maybe, but what really matters for most donors is that they feel acknowledged. PPFA’s Lori Hutson puts her business card in every welcome package. The message is clear: “you have my attention.”
That’s even better than chocolate.