I am finding more and more that the MarketingProfs newsletter is “the new Sherpa.” What I mean by that is that it used to be, I would devour any new report from Marketing Sherpa. Now, I find that be the case with MarketingProfs.
This new overview of managing blogger relations is a case in point. Bloggers as we all know are a tricky breed: they want to be respected as journalists, but at the same time they require special handling all their own. In terms of their ability to reach your target audience however, their importance is undeniable.
This article has loads of great ideas and a thoughtful systematic approach to reaching out to the blogosphere. Registration is required, but is free.