This happens when you take a fundraiser to the field

What happens when you invest in taking an expert in fundraising to visit your programs in the field? New stories are unsurfaced that connect donors more deeply to your work. Program staff get re-energized by seeing their work through a new lens. Organizations are able to report on impact through stories, not just numbers and… Read more

Let’s get serious…about midlevel fundraising

If you’re not working on your midlevel program, it’s time to step it up! You’re probably reading this on your iPhone at the beach, so I’m gonna keep it short. Three links to all the midlevel yumminess you can stand: Alia’s recent npENGAGE post on creating love and harmony between midlevel and major gifts teams;… Read more

When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. In 2014, when Sea Change Strategies released The Missing Middle: Neglecting Mid-Level Donors Is Costing Non Profits Millions, we found a miles-wide tactical and cultural gap between direct marketers and major gifts officers that was leaving many… Read more

Coach Mark

I’m delighted to share the news that I am now a certified executive and leadership coach and Sea Change now offers comprehensive coaching packages for nonprofit leaders. Why Coaching and What’s In It For You? I need to start with a couple of confessions. First, until 2016 I didn’t realize what coaching was. I thought… Read more

Do you like your donors?

If you don’t, you have a problem. I know many fundraisers who look on their donors with some measure of disdain. Don’t you believe for a minute that that disdain remains invisible. Jeff Brooks has a great post on this very topic. He writes: “Keep asking yourself, ‘Why would a donor want to do this?’… Read more

is dead’ is dead

Direct mail is not dead. Radio is not dead. Email is not dead. Facebook is not dead. The ‘<blank> is dead’ trope is almost always wrong and almost always tedious. Time to move on?

Get by with a little help from your friends

“I’m so glad I’m in this foxhole with you.” I say these words frequently to my business partner Mark. Having a partner or a community or both is imperative when you are doing tough work you believe in. It’s simply too much to carry by yourself. Not only do Mark and I rely on each… Read more

Missing Middle 2018: Just dropped

We just launched the 2018 follow up study to the Missing Middle: Neglecting Middle Donors is Costing You Millions. Mid level fundraising has evolved dramatically in four years. Based on detailed data and personal interviews with fundraisers from 20 different organizations including the ACLU, Amnesty International, The Nature Conservancy, Friends of the Earth, WWF, MercyCorps… Read more

Crossfit lessons for fundraisers

Crossfit and fundraising don’t naturally go together like — say — peanut butter and jelly. But they’ve got more in common than you might realize. I’m part of both communities and here are three similarities that might give fundraisers some new perspective on our work. (1) Crossfitters and fundraisers are both obsessive about metrics. Sometimes… Read more