boom baby boom

Most of your online donors are baby boomers.

A large percentage of your online activists are baby boomers.

Learn the foibles and predilections of the 75 million boomers or perish.

Now comes research that documents what we boomers already know — baby boomers are notorious experimenters. If you’re a boomer, you don’t wonder how we got that way.

The flip-side of the coin is that boomers have short attention spans, and donor research shows that they are less loyal to charities and causes than our parents were. As donors, that’s only the beginning of how boomers are different. More on that soon.

Meanwhile, if you’re not catering to the boomer need for novelty, you’re missing out.

Thanks to Nick Allen for catching the link mistake.