Who are you building it for?

There is no shortage of ideas.

• Let’s promote a $50 per month membership.
• Let’s build a platform where activists can find and engage in direct action opportunities.
• Let’s develop a new campaign to bring more young people into our movement.

Ideas abound. But research-backed ideas…those are few and far between.

Before you build it, who are you building it for? Do you currently reach them through online channels, mail or events? If not, how will you find them? Where are they? What are they interested in? What will they find useful?

Your ideas don’t matter. Your ideas that matter to your audience matter.