It’s fashionable to be charitable as we all know. That’s opening new vistas for lots of orgs being pursued by companies eager to jump on the do-gooder bandwagon. Just remember, whoever your corporate suitor is, your karmic aroma and theirs will mingle in your audiences’ eyes.

Take a note from the corporate sector: Apples ill-advised partnership with AT&T for their vaunted iPhone. AT&T has made its mark in recent years by providing bad customer service across the board. And now the AT&T stink is upon the iPhone.