I’m fascinated by the science of persuasion. How can we craft our messaging and campaigns to effectively persuade people to take part, to take action, to give, and to volunteer?
Somehow I missed this great animated video that breaks down psychologist Robert Cialdini’s six universal short cuts that guide human behavior, which was released last fall.
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Understanding these short cuts can significantly increase the chances that someone will be persuaded by your request or appeal. Check it out. It’s worth the 11-minutes.