Donors are likely to give about the same amount of money to charity in 2016 as they did last year according to a study just published in the Chronicle of Philanthropy.

With giving flat, retention is the name of the game.

And what gets measured, get’s done. Does your organization have retention metrics in place? Are you looking at retention across channels? Are you taking account people who upgrade into your major gifts program?

If you don’t already, start tracking retention to make sure you are keeping those donors you work so hard to acquire.