So I just got back from a week-long trip, during which I had occassion to buy a new computer mouse, a USB drive, and a package of portable razors. Three disparate items in three different stores — in each case things a traveler is not unlikely to buy.
All three parcels came sealed in a people-proof vault of tough plastic that required a 9/11-hijacker style box cutter to open. The Radio Shack guy actually broke his scissors trying to liberate the USB drive. In each case, the company made a choice — perhaps not consciously — that they would rather bug the crap out of 100% of their customers rather than risk the theft of a single item.
As Internet fundraisers, we make a similar choice when we hide away the information a would-be donor wants in order to make his or her giving decisions. Following are some of the things that might be the moral equivalent of people-proof plastic casing:
- No phone number on your home page
- No mailing address on your home page
- Financials are hidden away inside a pdf document
- Member ID required for renewals and additional gifts
Those four jump out at me as important examples. Can you think of some more?