The Getting Attention Nonprofit Tagline Contest is open for submissions. And I am proud to serve as one of the distinguished judges.
This year, for the first time, in addition to submitting your organizational tagline, you can also submit program, fundraising campaign and/or special event taglines. Enter here now.
A strong tagline does double-duty—working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most basic, and effective, marketing tools, but a GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. The awards program is designed to help close this gap by providing both motivation and models.
All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late 2010. It’s the only complete guide to building your organizational, program, fundraising or special event brand in 8 words or less—filled with how-tos, don’t-dos and models.
Please take 3 minutes now to enter your nonprofit’s taglines today. The deadline to enter is July 28.