Who are you talking to? If your answer is everybody, you are wrong.

I just spent a day in a strategic planning session where a group of 10 people took 8 hours to figure out:

  • Which two primary audiences we are targeting
  • What we need those audiences to do
  • How we value those activities.

It was a contentious discussion. Who are our best primary fundraising targets? Who are leads who will sustain us in the future?  Where does diversity fit into this mix? How do we balance and budget for actions and volunteering?  If someone isn’t in our target audience, does that mean the organization will no longer program for those audiences?

Heavy questions, but important ones. All of our tactics will stem from this question. Who are we talking to?

Have you had that conversation lately? If you say everybody, it’s probably time to have it again.