We love options. We exalt in the ability to turn a cup of coffee into a christmas tree of adjectives. So why do you think it is that we usually offer two options and two only to our online donors: email or no email.
It’s a problem, and one we need to solve if we’re gonna really get value out of our email endeavors. That was maybe THE BIG FINDING from our Wired Wealthy project. Some of your donors, including middle and major donors, want a lot of email. Some want only some. Some want to be left alone, maybe except for a tax receipt and annual renewal.
Apparently the wired wealthy are making themselves felt in commercial channels as well — this terrific article could have come straight out of our research!