On the fashionable streets of NYC, there are two successful looks:
– The people who fit into the scene really well.
– The people who put together an ensemble so outrageous it just works.
The people in between look confused.
I think the same applies to non profit marketing.
Are you going to fit into the scene really well — and do the absolute best with the same old tried and true tactics?
Or are you going to try something outrageous?
The choice is yours.