On the fashionable streets of NYC, there are two successful looks:

– The people who fit into the scene really well.

– The people who put together an ensemble so outrageous it just works.

The people in between look confused.

I think the same applies to non profit marketing.

Are you going to fit into the scene really well — and do the absolute best with the same old tried and true tactics?

Or are you going to try something outrageous?

The choice is yours.