Nearly 70 percent of women online have purchased gifts online in the past year, according to a recent study.  Also, a majority say they give gifts — moslty to other women —  “just because.”  It seems women like to give each other little presents.  All the time.

Do you see where I am going with this?  Give them a reason to make a donation to your cause in honor of that special lady.  Don’t just do this at “holiday time” — try it all the time.  Try it in the dead of summer.  Try it in honor of the kids being back in school.  Try to honor a woman who didn’t devour her kids’ Halloween candy.
Just try it.