Nearly 70 percent of women online have purchased gifts online in the past year, according to a recent study. Also, a majority say they give gifts — moslty to other women — “just because.” It seems women like to give each other little presents. All the time.
Do you see where I am going with this? Give them a reason to make a donation to your cause in honor of that special lady. Don’t just do this at “holiday time” — try it all the time. Try it in the dead of summer. Try it in honor of the kids being back in school. Try to honor a woman who didn’t devour her kids’ Halloween candy.
Just try it.