Are you on a hamster wheel?

Hamster wheels get you nowhere.

You scramble and you scramble, and you end up in the same place.

Many non profits I encounter are on that hamster wheel. The reason? They lack clear strategic objectives on how to reach their fundraising goals.

They run that wheel ragged trying to hit their goal. But they essentially are running in place — until they route a path for how they can sustainably and realistically hit the goal.

Some paths to chew on:

– Grow the middle donor program by XX%. Outline tactics and a budget to get you there.
– Increase first year donor retention by XX%. Outline tactics and a budget to get you there.
– Increase new donor conversion by XX%. Outline tactics and a budget to get you there.
– Increase sustainer revenue by XX%. Outline tactics and a budget to get you there.

Once you have this map, revisit it and your progress quarterly.

It’ll crush the hamster wheel.