Fundraisers should have these stats handy.
- In 2015, overall charitable giving in the United States increased 1.6% on a year-over-year basis. We’ve recovered from the recession, but growth has slowed.
- Large organizations grew overall giving by 1.4%, medium organizations declined 0.7%, and small nonprofits grew 5.5%.
- Online giving grew 9.2% in 2015 compared to 2014.
- Large organizations grew online giving by 9.6%, medium sized organizations grew 9.1%, and small nonprofits grew 8.3% on a year-over-year basis.
- The percentage of total fundraising that came from online giving continued to grow in 2015. About 7.1% of overall fundraising revenue was raised online. This increase was due to increases in rapid response giving and continued digital adoption by donors.
- Mobile giving reached a tipping point in 2015 with nearly 14% of online transactions made using a mobile device.
- #GivingTuesday continued to grow in size with a 52% year-over-year increase in online donations.
- International affairs groups saw the biggest increase in giving (thanks to rapid response emergencies) while human service organizations and education institutions saw dips in giving.
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