They call it Mastering the Millennial. I hate that title for obvious reasons.

But for anyone looking to engage millennials (AKA people born between 1982 and 2000)– or make a case for why you should be engaging with them given that they aren’t your prime fundraising audience…yet, you should check it out.

Some interesting tidbits:

  • Millennials make up 1/4 of the U.S. population and it’s estimated that they will make up 75% of the workforce by 2025.
  • They are still on Facebook and spend more time there than any other social network by far.
  • They order on Amazon and Ebay with Etsy coming up right behind.
  • They are on their phones – 54% spend their digital time on phones as opposed to 18% on desktops and 27% on tablets.

I don’t argue that you should master millenials. But you should be thinking about how you are engaging with them now. They are your future donor.