If you’re a marketer and you’re not thinking about video, it’s time to quit.

Video is the present — and the future.

Youtube is by far the biggest social media channel.

The bad news:

1. It costs money.
2. Bad video is worse than no video at all.
3. You can’t make a good video if you don’t know how to tell a good story.

The good news:

1. It doesn’t cost a lot of money to make a good video. It’s not a matter of production value it’s a matter of emotional power.
2. You can learn to tell a good story.

The best news of all:

See3 has put together a richly-illustrated and example-packed primer that’ll get you up to speed in no time at all. It’s a treasure trove of information, inspiration and good advice.

And it’s free.