That was a ploy. In my current state of travel weariness, I have no witty connection that ties Indiana Jones to SEO. It was merely a way to get you to look. If you want to stop reading now, I’ll understand – but I have included a sexy vintage picture of Harrison Ford as Han Solo to make amends.

Before that sexy pic, the SEO part.

Here’s a nifty little graphic that shows the proven and more subjective factors that can bump your organization higher up in the search rankings. Want your organization to own “Burma?” Take advantage of the sum of all these factors.