Leadership: What outcomes do you want?

It’s easy to confuse “being busy” with “impact.”

That’s why every act of leadership should begin by answering this question: What outcome do you want out of this act?

Identifying clear outcomes clarifies whether you are being successful or not.

Outcomes for this process can be objective and easy to measure. Or they can be less specific like “increased commitment” or “creating a better work culture.”

You already do this for your annual plans and campaigns. Now, start doing it for every act of leadership.

Yogi Berra, the baseball player who was famous for his quips, said, “You got to be careful if you don’t know where you’re going, because you might not get there. If you don’t know where you are going, you will probably end up somewhere else.”

Thanks to Robert Gass and the Social Transformation Project for your guidance here.