The Lethal Perils of Organizational Narcissism

As you read this, a non-profit CEO is about to write a six-figure check to a “branding consultant” when there is nothing wrong with their brand.

…Another CEO has demanded that the fundraising team find more millennial donors, even though their donor file is productive and growing…

…A board chair is pressing her organization get into Snapchat because her high school age daughter says it’s the future…

We have seen it too many times to count – organizations spend colossal amounts of time and money on vanity projects that don’t help the bottom line, and in many cases hurt it by distracting from strategies that could matter.

According to Wikipedia, Pride is viewed as the worst of the seven deadly sins. Pride in the form of organizational vanity is certainly among the most costly.