Love me or hate me. But for god’s sake, don’t just like me.

That’s the theme of this smart post on why it’s better for your career to be loathed than liked.

You can draw a straight line from the personal branding recommendations outlined in the post to our work marketing non profits and causes.  It’s better for our organizations to be loathed vehemently by some and loved passionately by few — rather than being luke-warmly liked by all.

Things that are liked by all don’t provoke emotion. They are palatable to everyone — like vanilla or the Monkees. No one ever won a landmark battle by being agreeable.

So.. don’t shy away from your point of view. Stay true to your passionate core. Speak what your tribe believes. And don’t back down.

All are lessons this notoriously diplomatic writer is trying to learn.