Even the slowest among us have gotten the memo by now that email is not dead. But according to the New York Times and other sources, it is not only “not dead” but positively resurgent.
Email newsletters in particular are on the rise, and the social media blizzard may be a big reason why.
Here’s what the Times says:
“Newsletters are clicking because readers have grown tired of the endless stream of information on the Internet, and having something finite and recognizable show up in your inbox can impose order on all that chaos.”
Think about it.