Among all generations of Americans, baby boomers will rule the giving roost for the foreseeable future. And gen-X, not millennials, will be the next big thing in philanthropy.

Those are just two of the big conclusions from our third major study of generational giving since 2010. Led by the Blackbaud Institute, we’ve been proud to partner with Edge Research and HJC over the past eight years to offer a continuing look at the evolving patterns of giving by different generations of donors.

You can download the study free from Blackbaud.[ ]

Also check out the news coverage in the NonProfit Times and the Chronicle of Philanthropy.

Sea Change is happy to offer its clients (and others who may be interested) a personal briefing on the results, and how that might affect your fundraising strategies and priorities in the coming years.

And stay tuned for more Sea Change news regarding the state of midlevel giving….