Did you know that both Google News and Yahoo news are among the ten most-visited news sites?  Right up there with nytimes, washingtonpost and other “real journalistic endeavors.”

Did you also know there is a straightforward and relatively cheap way to increase your search engine rankings and get more online coverage?   File your keyword optimized press releases with one of the submission services, like PR Newswire.  I’ll get into this tactic in more depth soon.

Meanwhile, if you don’t think writing news for the search engines isn’t important, then why is the New York Times doing it?