Grass is [fill in the blank], but don’t be predictable
Grass is _____.
The sky is _____.
Say what people expect you to say — grass is green or the sky is blue for instance — and they will be bored.
But say something from left field that has no relevance and people will be confused or even mad.
To get someone’s attention, you need to say something surprising, but on point.
Grass isn’t green (that’s boring) or orange (that’s fiction). Grass is a thirsty sponge.
The sky isn’t blue (that’s boring) or expensive (that’s irrelevant). The sky is a five-alarm fire.
The art is to be unpredictable and relevant at the same time.
How would you fill in the blank:
Grass is _________________.