Nice Frogloop colloquy emerging over the issue of list recency and donor conversion.
Conventional Wisdom and traditional research say the faster you solicit a new list member to become a donor, the more likely you are to convert them.
There’s a lot of commercial data to back this up, and precious little philanthropy/fundraising data. We have one client who swears that the opposite is true, that conversion rates go up over time after folks get to know them better.
I don’t know what the truth is, and i am more nervous than ever about besieing list members with solicitations.
Anyone have any real world data to share?