Check out this inspiring Chronicle of Philanthropy piece on the evolution of AARP’s social media strategy.

We have long taken the position that social media is important, but not necessarily in the ways we expected. Both the process AARP followed (lots of experimentation) and the resulting “AARP Studios” are worthy of emulation.

I’m especially enamored with the “Rule of One” principle that governs AARP’s social communications: one photo, one sentence, one ask. Kind of reminds me of Michael Pollan’s food rules for its eminently practical simplicity.