sometimes simple is not easy

October 2, 2007 by Mark Rovner

We just completed a round of usability tests for a client, and i was reminded for the umpteenth time that the simpler approach works better 99.999% of the time. Put this placard in front of your computer and make it your strategy mantra:

SIMPLICITY ALWAYS WINS

It’s a mystery to me why we all have to keep learning this lesson over and over. it’s just so tempting to bung something up with the latest widget or gimcrackery.