It was Andy Goodman who sent me down the storytelling bunny hole. He remains the non-profit sector’s most important ninja of narrative.

This recent interview Bridgespan conducted with Andy  is  the storytelling must-read of the month. Even in this “count and quantify everything” environment we are in right now, it’s still the story that will determine whether anyone cares enough to engage.

And unlike the all too common uselessly meta conversations about story, Andy gets down and tells a few great tales of his own.

Great stuff!