Do your online thank you page and email confirmation sound like they were written by HAL the computer from 2001: A Space Odyssey? If so, change it.
Thank you messages should feel warm and authentic – not generated by a computer. Do one thing today. Review your thank you pages and email confirmations and give them some heart and personality.
Need some creative inspiration? Here’s a confirmation message I got from my favorite online retailer Moosejaw:
Of course – snark and comedy is probably not your thing if you’re in the progressive non profit space (we tend to be oh so serious). But making your thank you’s personal in a brand-aligned way will make your donors know that you take your thank you’s as seriously as you take your cause.
This is the third post in a weekly “One Thing You Should Do Today” series I’m writing throughout year-end fundraising season. Let me know if these actionable tips are helpful.