One of my pet peeves as a donor is receiving thank you emails from organizations to which I did not donate.
So I was annoyed by the email below on two levels: One, I did not support the organization, and two, they messed up a lovely letter with an ask.
One, don’t thank people who didn’t give. If you need an extra day to segment out those who did, take it.
Two, don’t ask for money in a thank you email. This one is especially bad, because it screams ‘to whom it may concern.’ First i am thanked and then comes “Didn’t get a chance to give yesterday?”
Lose – lose.
Subject: you are awesome mark