the crisis of content, continued

We’ve already established that your web site probably sucks, based on objective criteria.

But there’s a good chance it sucks in a more subjective — and probably more significant — way.

Ask yourself honestly:

• Is your home page truly outwardly facing, or is it an expression of your organizational structure?  A web sites is a really expensive medium to talk to one’s self.

• Is your home page welcoming?  Does it invite a stranger to learn more?

• Does your home page convey the essence of your organization’s reason for being? Not your mission statement, which was probably drafted by a committee.

• Does your home page have a human touch?  Is it clear that people, and not Cylons, are running the show?

• Does your home page project an orgabization that has clear focus and direction?

If you can truly answer yes to all of these questions, please let me know so I can spotlight you as the one site in a million that is doing things exactly right.  If not, well, consider this post your to-do list.