Forbes published their annual round-up of the 200 largest charities last week. Unlike the Chronicle’s 400 list, Forbes measures size based on individual, rather than all support. They’ve also developed some efficiency metrics to help guide “charitable investment” decisions. As always, organizations with a churn and burn direct mail program don’t look so good.

Charities and causes have so far been largely spared the kind of user-generated reviews that have come to domainate the commercial worlds of travel, books, consumer products, et.. But it’s only a matter of time.