And it’s them, not you, in charge of your marketing. Yeah – social media and its socialites are not new news, but we are definitely just starting to scratch the surface of the power of the “citizen marketer.”

Enter in a new book from Ben McConnel and Jackie Huba. Citizen Marketers.

Want to make the case about the impact of social media on your organization?
Want to know more about the motivations of people creating content?
Want to know why it pays off to pay attention to 1% of your list?

Thanks to Ken at the Monterey Bay Aquarium for sharing.