this is sooo cool

I have always thought the way that Washington Monthly’s sponsorship of Kevin Drum was a brilliant way to catapult the magazine into the Blogosphere.

Comes now an even cooler way to “borrow” fabulous content for your site — a serialized novel. The only shame is that Slate seems to have mucked up a brilliantly simple idea with Flash, reversed out type and other impediments.  The basic idea though simply rocks.

Content-starved non-profits — take note.