This Movement’s On Fire: The Noble Arsonist

February 11, 2013 by Alia McKee

Why do some ideas or causes take off like wildfire while others stay perpetually on slow burn?

The smart folks over at Capulet Communications have just released a “tell-all” e-book that breaks down their fiery movement marketing philosophy into a fun-to-read and easy-to-digest guide.

  • Find out how to ignite your audiences with a healthy mix of remarkable campaigns (at Sea Change we call them wow campaigns).
  • Explore how to stoke your audiences’ eternal fire with heart beat campaigns.
  • Learn the secrets behind why some non profit fires burn bright on Facebook while others languish.
  • Get inspiration on unique ways to stand out from the crowd.

I can personally attest to the Capulet special sauce. Co-Founders Darren Barefoot and Julie Szabo have volunteered their expertise to help launch a passion project I co-founded called Lifeboat – a movement of people rediscovering deep friendships.

With the release of this e-book, they have generously shared their knowledge and know-how with the world. I urge you to take advantage of it.